Jodi Kaplan teaches a series of booking workshops to help artists gain
insights into the professional world of touring as they prepare to move
forward in their careers.
Ready to Book Intensives and Seminars are INTERACTIVE workshops that involve
participants in hands-on exercises. Ready To Book (RTB) Intensives cover
a range of subjects that give a strong foundation for companies to book
tours and the RTB Seminars are in-depth workshops that focus on one booking
topic, allowing time for participants to receive individual attention.
RTB Topics are INFORMATIVE workshops that cover one specific booking area
and are designed for larger groups (see RTB
Jodi Kaplan developed the Ready To Book series over the past four
years. During this time, hundreds of participants have made significant
progress in their careers as a result of this program. In New York
City, classes are taught at The Field. To register click here.
Jodi Kaplan is available to teach Ready To Book workshops in
communities, colleges, or arts organizations throughout the USA and
internationally. She designs one day, two day or week long RTB
residencies that reflect the specific needs of participants. For
example, Ms. Kaplan designed a RTB program with the Arizona Commission
on the Arts that included a RTB seminar "Long Term Booking Goals" (via
conference call) and a two day on-site workshop including a RTB II
Intensive, a Press Kit Seminar and a Take the $$$ and Tour seminar (see
Kaplan has recently completed a Fall 2007/Spring 2008 residency in
Atlanta for CORE Performance Company in which she taught RTB intensives
for its dance community and consulted with the company on developing a
Tour Business Plan.
For more information on teaching engagements email:
Ready To Book Intensives - 6 hours
RTB Seminars - 4 hours
Ready To Book Intensives
Ready To Book I
Ready To Book provides comprehensive coverage of specific booking topics
including conferences, domestic block booking, pitching to presenters,
and contracts. The workshop also includes a general overview of booking
materials and question/answer sessions covering advice on how to create
the best possible touring program. Participants will walk away with a
clear understanding of how the booking business works and some important
tools to succeed.
Overview of Booking, Conferences & Follow-Up
"Who is who?" Identifying the roles of presenters, artists and
agents. The inside scoop - everything you ever wanted to know about booking
conferences! This workshop will cover details of regional, national, and
international conferences and the best way to follow up on your leads.
Domestic Block Booking
This workshop covers the "ins and outs" of booking tours. What
is an "anchor"? How do you "block book"? What are
the different approaches to finalizing a tour?
Working With Presenters: The Art of Pitching
How do you "sell" yourself? A practicum on pitching your project
to presenters. This section will also cover the importance of "the
presenter is always right": how to cooperate with your presenter
so "everybody wins"!
How to "seal the deal" and make the most of your confirmed opportunities!
The details of actual contracts will be reviewed so that you will have
a full understanding of what is what.
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Ready To Book II
Ready To Book II provides comprehensive coverage on specific booking topics
including international bookings and the nuances of working with presenters/booking
Explore the cultural differences of touring worldwide and how to negotiate
How to best present and market your work to interested parties. Participants
will learn the ins/outs of the successful press kits/videos. Time will
be allotted for participants to receive feedback on their press kits and
videos, and to experience a step-by-step realistic evaluation of these
Agents vs. Booking on Your Own
Discover the pros and cons of representing yourself versus working with
a professional. Decide which is right for you: using personal contacts
with theaters or working with professional networks. Agent's rosters and
styles of booking and how to identify appropriate fees and commissions
will be discussed.
The Art of Successful Booking
Additional topics will include artistic programming and touring logistics
as well as question/answer
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RTB: Follow-up With Presenters
The "inside scoop" for performing artists booking their own
tours - everything you ever wanted to know about the best way to follow-up
with all of your leads. This workshop will feature tips on timing and
techniques for calls, e-mails, letters and mailings to get you bookings.
The secrets of negotiation tactics will enable participants to confidently
deal with theater presenters. Participants will walk away with a clear
knowledge of what to do and when to do it (and hopefully a contract or
RTB: The Perfect Pitch
"How do you sell your work?", a practicum on pitching your project
to presenters. This is the single most important skill you need to book
your company with confidence. The workshop will help you identify what
makes your work unique, different, "stand out" and how to effectively
communicate your project to the right people in the right way at the right
RTB: The Art of Successful
The art of successful touring - once the contract is booked, the work
really begins! This workshop helps you in dealing with details and planning
logistics, press, and smooth sailing on-site. This workshop will also
cover the importance of "the presenter is always right" and
how to cooperate with your presenter so "everybody wins!"
RTB: Take the $$$ and Tour
Find out everything you need to know about $$$ and touring: what theaters
pay, what other companies get, and what you deserve. This booking intensive
is recommended for artists who are planning to tour or are currently touring.
The workshop will help you learn to ask for what you need, get what you
deserve, and finalize an accurate working budget that will cover all touring
costs- so you will not lose money! You will also learn negotiating tactics
and the secrets of who gets what.
RTB: Press Kit Intensive
This booking intensive is recommended for artists who would like to re-examine
their press kits. The workshop will cover all aspects of press kits, including
various press kit options, the latest trends, and how to use these packages
to get positive results. Participants should plan to bring a copy of their
press kit and any other related materials for feedback and to learn the
"insider" way of evaluating them.
RTB: Video Intensive
This one-day booking intensive is recommended for artists who would like
to learn about promotional videos in the current booking market. The workshop
will cover all the essentials of making a successful promotional video.
There will be time for participants to view samples and gain feedback
on their current promo videos.
RTB: Work Samples
Participants will learn the ins/outs of successful promotional videos,
DVDs, CDs, etc. Time will be allotted for participants to receive
feedback on their samples from a booking perspective, and to experience
a step-by-step realistic evaluation. This workshop is a combination of
the Press Kit and Video Intensives with additional discussion of
coordinating marketing materials for an overall company image.
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