Ready To Book Topics complement the Ready To Book Intensives and Seminars, and can be taught in coordination with multi-day presentations or may be offered individually as seminars. (see Ready To Book section).

For more information email: [email protected]

Ready To Book Topics - 2 hours

How to Get an Agent
The secrets of how to get a booking agent will be revealed in this workshop! You feel ready to be on a booking agent's roster, or at least you want to know about the agencies that are out there and how they work. This workshop will cover the differences between smaller agencies and larger agencies, agent retainer fees, how to work with an agent, and most importantly - how to get one! (Past guests include Jeannette Gardner - Gardner Arts Network, John Claasen - Pentacle, and Ken Maldonado - Zia Artists.)

Working with an Agent
If you are thinking about getting an agent or already have one, this workshop will help you understand how agents and their artists work together. It will cover the differences between agents, their working styles, agent retainer fees, and how to work with one. (Guests include Maurice Montoya - president of Maurice Montoya Music Agency.)

Working with Presenters
The secrets of how to work with presenters (theater programmers) will be revealed in this workshop! If you are thinking about touring or already have performance engagements lined up, this workshop will help you understand how artists and presenters work together. The workshop will cover the presenters‚ point of view and help artists understand what they need. The booking field is about networking, if a presenter is happy, artists will be invited back and get recommendations for other bookings. (Guests include Bill Bragin - programmer for Joe's Pub.)

Block Booking
This workshop will explore how a booking agent and a touring artist work together to create a successful tour. Jodi Kaplan & Associates will discuss the step-by-step process of designing, booking, and completing a recent tour. Specific issues that will be addressed include artist/agent responsibilities, negotiating before, during, and after the gig, and how to prepare for the unexpected. (Past guest -

Long Term Residencies
How to cooperate with presenters so "everybody wins!" This workshop will cover how to create successful long term residencies and repeat engagements. Jodi Kaplan & Associates will discuss the process of booking several long term residency programs. Jodi Kaplan has worked together with many artists on four month-long residencies including repeat engagements in New Orleans and Wisconsin. Specific issues that will be addressed include creating work on communities, developing extensive outreach activities, helping presenters with grant descriptions for long term residencies, and keeping the work fresh when returning to a community. (Past guest - RebeccaStenn/PerksDanceMusicTheatre)

Showcasing at APAP
Professional booking agent Jodi Kaplan will reveal the ins and outs of how to have a successful showcase at the annual Association of Performing Arts Presenters (APAP) conference. Why showcase? Should you showcase? What to showcase? How long to showcase? Where to showcase? These questions and more will be answered in detail. (Past guest - David Parker & The Bang Group).

The Booking Cycle
Timing is everything! The Booking Cycle is a brand new workshop emphasizing the importance of timing in the business of booking tours. The booking world works on its own timeline and the details of this professional calendar will be covered. Participants will walk away with a clear knowledge of what happens WHEN and more importantly what to do WHEN. The differences between USA and international booking schedules will also be discussed. The booking cycle is the backbone of the touring industry.

Making the Most of APAP
Learn how to get the most out of the Association of Performing Arts Presenters’ national booking conference. Recommendations and tips will be offered on how to make connections with presenters and best showcase your work during the conference. The ins and outs of conference etiquette will also be covered.



  "Jodi Kaplan's two hour guest lecture at The New School on the practical side of performance was life changing. In that short amount of time, it sparked a new direction for me to consider a career in dance and dance management. I built a new major in dance and gender studies as a direct result of Jodi's impact."
– Ryan Galowich, intern with Booking Dance

Note: Jodi Kaplan has taught at The New School as a guest lecturer for six years.


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